Rhinerium

Blocky. Looks taped off.

Thats one of those fonts that just makes me cringe every time i see it. I like your color combination a lot, not necessarily for this brief but its nice. Your figure is interesting as well.

I can't help it, it just makes me think of hair.

The 1s are color coordinated to the backgrounds, do you consider the background part of the logo or presentation? How would the colored 1s look on white or black?

Would be nicer without the $

It all seems very big and bulky.

Busy.

I think the fancy background presentation is actually getting in the way on this one. Trying to focus on dotty logos on a dotty background is distracting. Also, the bottom right corner, is that shadow part of the logo or presentation?

Is the black border part of the logo or a presentation of it?

Too busy.

What is it?

The symbol looks empty without the monogram.

The i gets a little lost in the circle.

I don't love logos that crop out half the letters.

Would be nicer without the $

Would be nicer without the $

I think I'd like it better without all the metalics going on.

The company name seems small and sort of lost in this logo. A larger or bolder font or perhaps just not splitting up the name might help.

The spacing seems harsh on analytics to me. Even with mindstream is a nice idea but it just seems too spread out in the bottom version (I really like your color choices in that version tho)

Too messy. Hard to read, the dot on the eye seems out of place. Some of the versions say analytics twice (is that meant to be a shadow?)

It might work better if the dark blue seemed more blue than black but the overlap of the d and S doesn't work for me.

The logo style must be business professional. Their target audience is finance executives within corporate America, they are either men or women and are usually over 35-40 years of age. The client likes sharp and crisp looking logos.

What do the triangles represent?

Why an "S"?

I really like this lettering.