A simple yet effective approach that invokes the crossovers of a scissor lift, as well as a 360 degree feel. Showing a few different variations and fonts, will gladly customize to suit the client's wishes.
The E and 3 form a "Genie's face". Simple, yet iconic, and fits well with the main Genie logo, but has its own distinct identity - showing a couple slight variations. I will gladly customize to the client's preferences.