The trunk of the palm tree is derived from the "V" in Vacation. It forms an arrow that is pointing to the center of a bulls eye (representing "HERE") which forms an island.

Taking a simple yet effective and iconic approach to "indicate a spot under the palms" for vacation time,with a Florida color theme. Shown in a few different variations as requested. I will gladly further develop this concept or customize colors and versions according to the client's feedback.

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This is my idea for the Vacation Here logo. I provided a iterative views that show the logo with the various requested words, and one without gradation.

Arrows pointing to the same source creating a sun/rays.
Would gladly work with client for any adjustments.