The symbol is the ruler coming outside the box. It is then coupled with the famous phrase 'outside the box accuracy', which in this case means all the products work right away just as they are taken out of the box.

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I like it.

A play on the word "ruler", as in both one who governs, and the office tool; hence the tagline I created, "King of Office Tools." Simple yet suggestive and comes across in the logo well. 2 colors, can be black and white and still be distinguishable as the same logo. Can also be arranged in a few different ways.

Totally Rulers.com :D