The Logo has been created in two parts, one is "THINK EASY" and the other is "THINK HARD". Both Logo are used only Grey and White, whereas Client prefers White and Black. The Logo will be simply Business oriented look and Professional thinker design with its Bulb Icon. The Logo is a font based logo as Client preferred.

Changes can be made on clients request.

Comments and Critiques are Welcome :)

please take a look at the other versions of the logo :)

Thinker

disclaimer: the websites used in pictures 2, 4, 5 and 6 are modified templates and serve demonstrational purposes only (http://themeforest.net/item/brandspace-minimal-portfolio-business-template/194380, http://themeforest.net/item/freshserve-a-web-app-saas-website-theme/full_screen_preview/133224 , http://themeforest.net/item/solid-business-solution-htmlcss-template/233219)

artifacts were introduced due to resizing by worth1000, please click download to see the logo as is.



a brief author's note:

why this typography?
i decided to go generic, because what happens when you use a very unique font is: you start alienating users/customers. so if a certain group of people feel too distanced from the field where a font is commonly used or associated with, they are probably not going to like your brand.
so since the client is looking for a very diverse pool of customers/users, i really didn't want to push it. still i also didn't want to go all helvetica on this one, that again in this case seemed too generic to me, after all the client is addressing certain groups of people - so i went with this font, as it still gave me some space to communicate certain emotions and evoke certain thoughts that the client was looking for.

why green?
a) well to the client's target audience green is life, especially its growth and its birth, but also something healthy and alive. when you strip the modern world away, most of the landmass on this planet would be green. fresh and healthy leaves are green and a healthy tree in the rain forest is green all year around.
b) then the client was looking to communicate the adjective "profitable" and i believe with green as a color associated with money, this also fits really well.

why exactly is the word "odd" green?
a) the odd stabbed me in the eye at first - "odd works?" i thought, taking it a bit negatively - so i started to harmonize it with green, you see, everything in nature is actually oddly shaped if you look close enough, that's what makes it so exciting and diverse: so "odd works" becomes vibrant and interactive.
b) i also believe this to be a good choice, because it just works on so many levels. for example: studies have shown that using this technique, a major cut of the client's target audience will exchange the word "odd" with words like "profit", "growth", "moving ahead" and so on, so you get a fast "profit works", "growth works", "moving ahead works", etc. affirmatively filling in a checklist behaviour in the back of people's minds.

and what's with the green drop of water at the end?
a) first of all, it can be viewed as a dot, saying "odd works." in the sense of "we make unusual ideas work! take the exciting step and find out how we will monetize your 'odd idea' !"
b) water gave birth to life on this planet. you need water to grow a tall tree from a tiny seed. in a a way that's what the client aspires to do. i first tried blue, but it seemed too obvious. after a while i closed in on green for various reasons, especially because it gains this double meaning of also looking like a leaf. so at least subliminally we get: water -> leaf and as afore mentioned this is just what the client does, he uses his resources as water to create healthy new leaves, but these leaves then could also make seeds and create new trees for themselves.
i really liked this idea and of course it blends very well with the green of the word "odd", even strengthening this feeling of a welcoming, healthy atmosphere.