From the references given by the client, this logo was the final product. While it is industrial, represents the movement (always present in the area of xtreme and watersports) and can also be subtle enough to work with a general appeal to women. The font was created for this work.
The W is made of eyewear soft-cases
"W" is Handwriting-DakotaText beneath is Futurist-fixed width
Its a mix of a W and a M , W for WYMAN Women and M for Men making you think that it's an eye glass
A couple options for you here:) In Alt1 and Alt2, there is a slight type mod and logo mod. Both can be made to fit current color scheme or one of your choice. The other entries are variations on different backdrops.The logo type and logo mark are both well suited for use on multi-media and glasses of all types.Thank You for your consideration and I hope you find the identity you are after.Cheers!
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