fonts:
avantgarde Bk BT
Arial

I attempted to created a clean logo that wasn't too busy but still a little different with the backwards letter "R". The top logo is my favorate although i attempted some variations within boxes. With the top logo, the use of white space and the clean graphic of the RJR reinforces how organized and in control the company is. The colors are subtle without any pure tones. If i were asked to create a business card and letterhead they would also be simple with some creative typeography.

RJR logo
Logo made by RJR letters

Let me know what you think. I like hearing peoples opinions...as long as they are constructive. Thanks.

Just a simple design. Baskeville is the font used.

Used font is my own, I call it Blockers.

rjr logo

Using Times I combined the letters of RJR to make a symbol...this can be used by itself (without outstretched blue line) or with the text with it.