The concept is quite simple: a straight, easier, faster way. The labyrinth, which otherwise would leave us disoriented and lost, appears to us completely "open", thanks to the GPS navigation. As for the PowderMap logo, I simply duplicated the idea with a mazy snowflake, so there's a strong connection between the two logos.I've used a horizontal alternative for the logo in the website, to get the most out of the space.
The logo represents a stylised "a" and also features an arrow, expressing movement and location - this is connected with sports and also GPS software. The product logo uses the symbol from the main company logo while presenting a clear, easy to recognise and read logotype.The colors are bright and friendly.Fonts used: Dialog and AvantGarde Condensed Medium
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The "Active" name is a custom designed logotype.For "Cartography" and "PowderMap" text, i used BlueHighway free font.As you can see in the preview image, the symbol(s) can be used in a enhanced version for 3d corporate signing.Please view full version.Thank you.
Font Used TTrebuchet MS
Font: Zekton
Font used was Myriad (comes standard) and Homespun (font uploaded with entry). Anyways, I hope you guys like it and any constructive criticism is welcome.
Company's logo was designed to match basic color spectrum on client's webpage. As a symbol a globe and a compass in one were chosen to evoke the right product focus. Logo for PowderMap has the same element as main logo (globe) so that it is obvious that it belongs to Active Cartography product range. Both logos are in vector format and thereby easily printable in any size. Font Zapf Ellipt BT was used.