FM logo

The paper clip has been used in binding for many years now. I molded a paper clip into a FM to create a unique and representative logo. The paper clip holds things together and portrays security and trust to the consumer.

The simplicity of the design allows it to receive the respect of a professional logo, but it also contains that creative edge that makes it stand out.

I have included all three variants for this contest (all of which can be modified upon request). The Paper Clip FM can be used with and without the LLC as shown above. For alternate applications, I have developed a possible desktop for the company’s computers.

the symbol is an abstract version of an open manual, while the company's name stated below allows them to be easily recognized and is bound to be a staple in the industry.

font: lucile

please view full

colors; pantone 876c, 641c, 1385c
fonts; state gothic medium

I know this is a commonly used symbol, but it just worked so well with this logo.

The two other blue/gray versions are with custom-made fonts.

The bottom is a different color variation. I know that there are some gradients, but those are just for presentation and not part of the actual logo.

Good luck everyone!