Turn-it-up
Presented in 3 versions, varying only on the mode of "loudness" emanating from the home theater graphic: sonic waves, sonic blasts and sonic bits :-)
Very clear and easily linked visually to the type of business.
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Imagine this animation: The letters "Home Theater" light up, and the spotlights or speakers pop up... and the beams/noise spread out and as the words "Turn-it-up" appears, the beams point majestically upwards to the sky in a triumphant fanfare. Of course, I have to capture that in a graphic logotype, and here it is! :-)
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