Aiming for simplicity and easy-recognition. Arrows are integrated within the graphic and the text. Logotype is versatile and can be presented in various formats (square and round). Ideal for merchandise. Shoe referenced from own stock photo. Vector and high-res raster files uploaded.

A stylized "G" as a sole.
The second design adds some action and sense of recycling to the first one.

Invests heavily on the recycling arrow... presented in two versions with identical typefaces. One version features the sole prints of two shoes while the second version uses the arrow (of the typeface) to fill up the silhouette of the sole print. The logo will work without the graphic element, since the typework alone may already represent the ideals of the client.

old training shoe