Author's Note: 1. I chose "TVsavant" because I believe it to be a more accurate description of
the company's line of business and because it doesn't carry any of the "speculative" connotations of "visionary".
2. The stylized Scan lines in the logo symbolize "TV".
3. The stylized magnifier lens symbolizes "closer look", "analysis", "attention to detail", "expertise".
4. The direction of the background gradient fill (which is 40% transparent) is symbolic of how
TVsavant will help "guide" you through the "murkiness" of TV channels and into the "light".
The gradient fill on the text was chosen to convey "substance" (gold) and "optimism" (sunrise).
It also adds a "metalic" "curved" look to it that looks great on grey and a variety of other background colors.
5. The tag-line is meant to be both descriptive and "catchy", lending at the same time, subliminaly,
some of the "trustworthiness" of The New York Times to the logo.
Fonts used: Impact, Myriad Web.
Logo looks great in Black / Dark Blue / Dark Green and Purple backgrounds.
This is my first entry in corporate. PLEASE VIEW FULL !!