Author's Note: This is a very fresh logo idea for The Dogfish Company, Inc. It represents a cool and hip feel for the company. The front half of the logo is a sitting dog and the end half is a dogfish tail. Additionally placed is a fin on the back of the dog and on top of the tail. There are many different styles and ways the logo can be used. There is a version with dogfish spots and without and a filled in logo or stroke only logo. The color chosen is the color of a dogfish (a light gray-green) which is very earthy and black (for strokes and text). The colors and fonts may be changed if needed and can be done so fast and easily.