Author's Note: The sea horse's head is complex, showing the possible difficulty imagined by a customer when it comes to saving the earth. The neck then flows in to a simple, smooth body showing the ease of dealing with the problem if you work with 300 Less. The sea horse's tail smoothly transforms itself in to a vivid water-colored recycling sign, which shows a clear correlation between the company and saving the world. The fonts emphasize the "less" without overpowering the 300. I hope this is what you were looking for!