TAG Recruitment LTD by hodgesant
22nd place entry in TAG Recruitment LTD
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Author's Note:

Branding is what I do. In thinking about this and looking at the current site, building a brand that will become consistent in the eyes of your consumers. With the start that was made in terms of you logo, and what you display on your site, I have kept with the same font 'Good Times' for one main reason. Brand development is not all about getting a new logo. Keeping an element of what you have already does a number of things for you. 1) The change is somewhat subtle at the same time as being huge. Synergy with the old and new helps to keep customers focussed on who you are and they can relate back to the old look. 2) The cost of rolling out a new brand can now be kept down. You do not have to spend lots of hard earned cash on brand building as what you have done already supports this.

Concept example image, A4 Letterhead, Folding Business Cards

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Entry Info

  • Entered: 7/26/2008 8:12:04 AM
  • Paid:
  • Rank: 22/31
  • Votes: 34
  • Score: 4.029
  • Views: 116
  • Comments: 1

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