Author's Note: Burton/Wolfe Entertainment
Description
We propose a logo which combines both the necessary simplicity to fulfill the requirements and a suitable combination of all the elements of the design.
The concept for designing the logo for Burton and Wolfe Entertainment is based on the need to create a logo that spoke of storytelling in a creative way to make it memorable and recognizable. That is why we took the idea from the shadow play as it is an ancient form of storytelling and entertainment for all ages.
The hand shadows also represents fun as they are associated with games, children and families giving the logo an inviting look to it.
We believe it also captures the dynamism and spirit of Burton and Wolfe Entertainment by providing an image of energy and simplicity to communicate as well as the shadows are able to metaphorize and transform the image of hands in a bigger concept.
It is strongly related to the main activity of the company, making movies, having in common the use of light as a medium of expression featured by the half circle which also serves to round the design off.
We have also emphasized a visual integration of two producers Burton and Wolfe fusing together to make one cohesive and strong unit, a bird, representing fresh creativity.
Finally, but not least significant, the extra value of this logo is that it can be animated in both realistic and simplified formats.