Author's Note: -Moving nature of abstract letter "V", tells the story of expanding to international markets, but still contains a boomerang, a symbol of national market. Shape can be also,interpreted as a smile, which shows that the customer service is great. Finally it looks like a man, with hands raised high, symbolizing a leading role. Dynamic shape of the symbol also shows, that the VELG response time is fantastic.-Font Arial Rounded MT Bold. Small caps are used because of the more approachable and human feel. Colors used C=59; M=63; Y=3; M=0 and C=85; M=85; Y=0; K=35 ( primary color) as client requested.-Even if done in one color, it retains all the important aspects. Due to its simplicity, logo can be easily executed on embroidery, tv, letters, training materials, newsletters, website...